2018 VW Tiguan SEL: Detailed Review and Insights

Intro

As we embark on this deep dive into the 2018 Volkswagen Tiguan SEL, let’s first set the stage. The market for compact SUVs has witnessed a surge in popularity in recent years. This can be attributed to various factors, such as changing consumer preferences toward versatile vehicles that offer a blend of practicality and style. The Tiguan SEL stands out in this crowded segment, boasting a robust set of features while maintaining the distinct Volkswagen flair. This article will peel back the layers of the Tiguan SEL, exploring its design, performance, and cutting-edge technology.

Vehicle Purchasing Behavior

Factors Influencing Vehicle Purchases

When it comes to purchasing cars, several elements play crucial roles in shaping a buyer's decision. Factors like price, brand reputation, and vehicle reliability often top the list. However, one cannot overlook the increasing importance of technology and safety features. Today's consumers are more informed than ever, researching models extensively before making a decision.

In particular, buyers show a penchant for vehicles that offer:

Advanced safety features like adaptive cruise control and lane-keeping assist.
Connectivity options such as Apple CarPlay and Android Auto.
Sustainability aspects, as many are looking for more eco-friendly engines and fuel-efficient designs.

Demographics of Buyers

The demographic landscape of SUV buyers has shifted.

While traditionally dominated by families, younger individuals and professionals are now showing significant interest in compact SUVs. The Tiguan SEL, with its spacious interior and upscale features, appeals to a wide range of consumers—from tech-savvy millennials seeking connectivity to families looking for safe and roomy vehicles.

Interestingly, according to recent surveys, a growing cohort of buyers aged 30-45 prioritizes brands that emphasize sustainability and social responsibility. This shift is reshaping the strategies that manufacturers employ to market their vehicles, including the Tiguan SEL.

Market Insights and Analysis

Consumer Behavior Analysis

Understanding consumer behavior has never been more vital for industry players. Shoppers today are equipped with not only a wealth of information but also a mindset leaning towards value for money. They tend to evaluate not just the upfront cost, but the long-term benefits of ownership, including maintenance and resale value.

Volkswagen has recognized this trend with the Tiguan SEL, offering a balance of premium features and a competitive warranty that speaks to long-term reliability.

"The 2018 Volkswagen Tiguan SEL caters well to the needs of modern buyers, from families to tech enthusiasts."

Competitor Analysis

In the crowded compact SUV market, the Tiguan SEL faces stiff competition from established players like the Honda CR-V, Toyota RAV4, and Ford Escape. Each of these vehicles brings unique strengths to the table. For instance, the Honda CR-V is often praised for its space and efficiency, while the RAV4 captures attention with its rugged style and reliability.

Yet, the Tiguan SEL carves out a niche through its

Refined interior design which offers a more upscale feel.
Exceptional handling that enhances the driving experience.
Innovative infotainment system that keeps users connected and entertained.

The competencies of the 2018 VW Tiguan SEL ultimately position it as a compelling option within the compact SUV space, especially for buyers looking for a blend of sophistication and practicality.

Foreword to the Volkswagen Tiguan SEL

The 2018 Volkswagen Tiguan SEL isn't just another SUV; it's a testament to how the automotive industry has been evolving to cater to the needs of modern consumers. With the compact SUV market heating up, understanding the Tiguan SEL becomes paramount for anyone contemplating a new vehicle. This model stands out not only due to its design and performance but also due to the technology it packs and the safety features it boasts.

In this article, we'll take a closer look at the various facets that make the 2018 Tiguan SEL a notable player in its class. We will explore its design intricacies, performance specifications, and tech capabilities. There is also the important matter of safety ratings and consumer feedback, both of which paint a fuller picture of its viability on the road.

Context and Background

Volkswagen's decision to roll out the 2018 Tiguan reflects a shift in priorities within the brand. This model arrived on the heels of growing demand for SUVs that balance functionality and style. Born from an understanding that families and young professionals alike want vehicles that cater to diverse needs—from school runs to weekend getaways—the Tiguan SEL embodies practicality wrapped in a chic design. The switch to an extended length compared to its predecessor also means more room inside, accommodating everything from groceries to sports gear with ease.

Moreover, the Tiguan SEL comes packed with features that many buyers are looking for these days. From its impressive infotainment systems to an array of safety technologies, it aims to meet the expectations of even the most discerning customers. The context surrounding this vehicle is layered, as it not only presents a competitive offering from Volkswagen but also taps into broader market trends of sustainability and family-friendly vehicles.

Purpose of the Article

The goal of this article is clear: to provide a thorough exploration of the 2018 VW Tiguan SEL. By diving deep into the specifics, we aim to arm potential buyers and car aficionados with invaluable insights. Understanding the details behind the Tiguan’s appeal—starting from design choices to performance evaluations—will guide readers in making informed decisions.

This isn’t just about ranking the Tiguan against its competitors; it’s about recognizing what makes it unique in the crowded compact SUV segment. Whether you're looking for style, comfort, advanced tech features, or reputable safety ratings, this article covers all bases. Each section is designed to build upon the last, culminating in a well-rounded perspective on why the Tiguan SEL merits consideration in your next vehicle purchase.

"It’s about more than just transportation; it’s about choosing a lifestyle that fits your unique needs, and the Tiguan SEL does just that."

By the end of this journey through various aspects of the Tiguan SEL, readers will undoubtedly find clarity and confidence in determining whether this compact SUV aligns with their preferences and lifestyle.

Design and Aesthetics

Understanding the design and aesthetics of the 2018 Volkswagen Tiguan SEL is not just about looks, but about the blend of functionality, style, and comfort. The design elements play a crucial role in appealing to a wide variety of drivers and making the vehicle stand out in a crowded SUV market. The way a vehicle looks can often be the tipping point for many buyers, and the Tiguan SEL certainly checks the boxes when it comes to visual appeal and practical design.

Magnificent 2018 VW Tiguan SEL: An In-Depth Examination

Exterior Features

Dimensions

The dimensions of the 2018 Tiguan SEL are pivotal in its presence on the road. With a length of approximately 185.1 inches and a width of 72.4 inches, it strikes a balance between compact and spacious. This size is a key characteristic that extends its appeal to families needing passenger comfort without the daunting bulk of larger SUVs. The wheelbase, measuring 109.8 inches, contributes to a smoother ride and better stability, particularly on winding roads or during lane changes.

One unique feature of the Tiguan's dimensions is its increased cargo capacity due to the extended length compared to its predecessor. While some compact SUVs can feel cramped, the Tiguan SEL manages to feel spacious without compromising maneuverability. This makes it ideal for city driving, where parking and space can be a challenge.

Color Options

The color palette available for the Tiguan SEL adds another layer of customization, allowing buyers to express their personality. The range of colors, from deep reds to more subdued greys, caters to differing tastes and provides an opportunity for users to select a shade that reflects their style. This variety is not only attractive but enhances the overall marketability of the SUV.

A notable feature about the paint options is the premium finishes available that can give the vehicle a more upscale look. However, potential buyers should consider that darker colors may show scratches and wear more easily than lighter shades, which could necessitate more frequent maintenance.

Lighting Technology

The lighting technology in the Tiguan SEL accentuates its modern design. With LED daytime running lights and available adaptive headlights, the vehicle offers enhanced visibility that adjusts according to driving conditions. This feature ensures that the road is illuminated effectively during nighttime or inclement weather.

A key characteristic of this lighting system is its energy efficiency, as LEDs consume less power compared to traditional halogen bulbs. Moreover, the sleek design of the lighting elements contributes to the overall aesthetic, giving the Tiguan a sophisticated edge. Drivers appreciate the safety aspect of these designs, with benefits extending beyond just style.

Interior Comfort and Style

Seating Materials

Moving into the interior, the seating materials of the Tiguan SEL are designed for comfort and durability. Standard upholstery options include high-quality cloth, while higher trims offer leatherette or genuine leather choices. This versatility allows consumers to pick what suits their needs best, combining aesthetics with comfort.

A unique advantage of the seating materials is their resistance to wear and tear, making them suitable for families or individuals who frequent the outdoors. However, one downside could be that cloth seating may not be as easy to clean when faced with spills or stains, especially with kids.

Cargo Space

Cargo space in the Tiguan SEL is another standout feature. Offering about 37.6 cubic feet behind the rear seats and over 73 cubic feet with the seats folded down, this SUV shines when it comes to practicality. It positions itself well for buyers who frequently transport gear or groceries.

The clever use of space is strengthened by flat-folding seats, maximizing cargo capacity while maintaining the integrity of the interior layout. However, potential drawbacks might include that while it maximizes volume, the height of the cargo area might limit the size of items that fit comfortably, especially larger boxes.

Dashboard Layout

The dashboard layout of the Tiguan SEL is intuitive and user-friendly, enhancing the driving experience. Equipped with a central touchscreen and strategically placed controls, everything feels within reach. One of the dashboard's key features is its clean, uncluttered look that integrates navigation, media, and system settings into a cohesive interface.

This layout benefits users by streamlining interactions with technology, but some might find that too much reliance on touch interfaces could be distracting while driving. A physical control for volume would be more useful to some drivers, as it can prove cumbersome to adjust settings mid-drive.

Ultimately, the design and aesthetics of the 2018 Volkswagen Tiguan SEL showcase a well-thought-out combination of style, practicality, and modernity. It’s not just about how it looks but how those looks translate into a smooth driving experience and usability. For potential buyers, these factors deliver not only visual satisfaction but also the assurance that their purchase is functional and adapted to their lifestyle.

Performance Analysis

Performance analysis serves as the backbone of understanding any vehicle, and the 2018 Volkswagen Tiguan SEL is no exception. This section dives into key aspects such as engine specifications and driving dynamics, providing insights on how the Tiguan SEL stacks up in the highly competitive compact SUV market. Not only does a keen analysis of its performance give potential buyers a clearer picture of what it offers, but it also helps in identifying its strengths and weaknesses in relation to other vehicles in its category.

Engine Specifications

When it comes to the engine specifications, three principal facets emerge that affect the performance of the Tiguan SEL: horsepower and torque, engine type, and fuel efficiency.

Horsepower and Torque

Horsepower and torque are crucial for determining a vehicle's ability to accelerate and tow. The 2018 Tiguan SEL boasts a respectable 184 horsepower and 221 lb-ft of torque. This combination not only provides ample power for everyday driving but also supports drivers who may need to carry heavier loads during family trips or outdoor adventures. Many users appreciate that the torque peaks at lower RPM, which results in a more responsive driving experience, especially when merging onto highways or navigating city traffic. However, while these numbers are quite competitive, they may not be as overpowering compared to sportier rivals in the compact SUV market.

Engine Type

The Tiguan SEL is equipped with a 2.0-liter turbocharged inline-four engine, which is a popular choice in modern vehicles. Turbocharged engines often deliver better performance and efficiency than traditional naturally aspirated engines. The engine's design allows for a balance between power and fuel economy, and this results in a dynamic driving experience. However, some enthusiasts argue that turbo lag can affect performance in certain scenarios, which is something buyers should consider when evaluating their needs.

Fuel Efficiency

Fuel efficiency is a significant selling point in today's market, particularly for consumers eager to minimize their environmental footprint while saving on gas costs. With an EPA rating of 22 mpg in the city and 27 mpg on the highway, the Tiguan SEL stands relatively well against competitors. This fuel efficiency is crucial for urban commuters and families who often rely on long drives. Though not the best in its class, the Tiguan SEL provides a fair trade-off between performance and economy—allowing the driver to enjoy its sporty handling without draining the wallet at the pump.

Driving Dynamics

The driving dynamics encompass the handling characteristics, suspension system, and noise levels of the Tiguan SEL, contributing significantly to the overall driving experience.

Handling Characteristics

Notable 2018 VW Tiguan SEL: An In-Depth Examination

The handling characteristics of the Tiguan SEL are designed to provide a blend of comfort and agility. Owners often remark about its impressive steering precision, making tight turns easier and adding confidence when navigating winding roads. The vehicle’s weight distribution aids in maintaining composure even during abrupt maneuvers. However, some drivers expect a sportier feel, and for those, the Tiguan may not entirely fit the bill as it leans more towards comfort than outright performance.

Suspension System

The Tiguan SEL employs a fully independent suspension system that enhances ride quality. This system is engineered to absorb bumps and road irregularities, making the driving experience smooth and enjoyable. This is particularly beneficial on longer journeys or rougher roads. Where it does face criticism is in its stiffness when driving aggressively on twisty roads; the balance between comfort and sport can leave some feeling like they are missing a bit of zest.

Noise Levels

Noise levels play a pivotal role in ride quality, and the 2018 Tiguan SEL is designed to offer a quiet cabin. Sound insulation strategies, such as thicker glass and enhanced sealing, help in minimizing wind and road noise. Owners often enjoy a serene driving environment, which is a significant advantage for those who value peace during their travels. One drawback can be road noise noticeable during rough weather, but in general, the cabin remains a relatively quiet sanctuary during commutes.

"The 2018 Tiguan SEL's thoughtful performance and driving dynamics make it an intriguing option for families seeking comfort along with a bit of flair."

Overall, the performance analysis of the 2018 Volkswagen Tiguan SEL reveals a well-rounded vehicle that appeals to a range of consumers. With its blend of power, efficiency, and comfortable driving experience, it holds its ground in the competitive compact SUV marketplace.

Technology Features

When diving into the 2018 Volkswagen Tiguan SEL, the first thing that stands out is the technology features. In this day and age, tech-savvy consumers crave a vehicle packed with modern conveniences and safety enhancements. The Tiguan SEL offers a host of tech elements that not only elevate the driving experience but also ensure safety and connectivity—two crucial factors for today's drivers. Understanding these features is essential because they reflect broader trends in the automotive industry towards integrating technology into every aspect of vehicle design.

Infotainment System

Touchscreen Interface

The touchscreen interface of the Tiguan SEL is a real game changer. It's not just about having a screen; it's about how user-friendly and intuitive it is. The 8-inch display is responsive to the touch, which is crucial when you find yourself needing to make quick adjustments while on the road. A standout feature is the gesture control, allowing drivers to interact with the system without taking their eyes off the road.

One of the significant advantages here is accuracy. The touchscreen’s high resolution makes text legible and easy to tap accurately, a vital trait when you're juggling other tasks. However, some users might find its reflections a bit distracting under direct sunlight, a minor drawback considering its many benefits.

Connectivity Options

Connectivity options in the Tiguan SEL make this SUV a smart choice for those who rely on their devices heavily. It supports both Apple CarPlay and Android Auto, bridging the gap between your smartphone and the vehicle seamlessly. You can access your favorite apps, music, and navigation tools directly through the infotainment system.

What's remarkable about these options is their integration; it feels like an extension of your device rather than an afterthought. A unique feature worth mentioning is wireless charging, which leaves your cords at home and offers a cleaner look. However, some users have noted that the charging pad's placement could be more convenient, as it requires you to store your phone in a specific orientation for optimal charging.

Audio Quality

Audio quality is yet another factor that adds to the overall appeal of the Tiguan SEL. Equipped with a premium sound system from Fender, the vehicle boasts robust sound clarity. It's designed to offer vivid sound reproduction, enriching your listening experience whether you're cruising through city streets or taking a long road trip.

A key characteristic of this audio setup is its surround sound capabilities, which can make you feel like you're front row at a concert. It's not just about volume; it’s about clarity and depth, something that sets the Tiguan apart in its class. While it overwhelmingly impresses, some audiophiles might desire a bit more bass from the system, which could be viewed as a limitation.

Safety Technology

Driver Assistance Features

Driver assistance features in the Tiguan SEL enhance both safety and confidence while driving. The forward collision warning, supplemented with automatic emergency braking, is noteworthy. This system actively monitors traffic ahead and can intervene if the driver fails to respond to potential collisions in time.

The convenience of such technologies is palpable. It brings peace of mind, knowing that the vehicle can lend a hand when needed. However, like any tech, it’s essential to remember that it should not replace vigilant driving—it's an aid, not a safeguard.

Crash Test Ratings

Crash test ratings provide an essential overview of any vehicle’s safety standing. The Tiguan SEL performed admirably under the scrutiny of various testing agencies. It received five stars from the National Highway Traffic Safety Administration, a clear indicator of superior safety design.

What this means for potential buyers is significant: you're not just buying a car; you're investing in peace of mind, knowing that the vehicle has been rigorously tested for safety. This advantage is crucial given the competitive market of SUVs.

Advanced Airbag Systems

The advanced airbag systems in the 2018 Tiguan SEL are designed to protect all occupants. The array of airbags includes front, side, and curtain airbags, sculpting a cocoon-like safety net in case of an incident. This comprehensive coverage distinguishes it in the crowded SUV market.

An interesting highlight here is the smart airbag deployment technology, which adjusts the speed and inflation based on the severity of a collision. This feature potentially minimizes injuries by ensuring that airbag performance is tailored to each scenario, making it a substantial selling point.

"Modern SUVs like the Tiguan SEL are not just about looks and performance; they are now centers of technology designed for safety and connectivity."

Understanding these features allows buyers to appreciate what the Tiguan SEL brings to the table. In a world defined by technological advancement, this model exemplifies the integration of safety, convenience, and style.

Market Positioning and Competitor Comparison

The market positioning of the 2018 Volkswagen Tiguan SEL not only highlights its significance in the crowded compact SUV arena but also informs potential buyers about its strengths and weaknesses in comparison to rivals. In today's automotive landscape, understanding how a vehicle fits into the larger tapestry of options available empowers buyers to make informed decisions. This section delves into the attributes of the Tiguan SEL, examining its intended audience and assessing its position against key competitors.

Target Audience

2018 VW Tiguan SEL: An In-Depth Examination Summary

The Tiguan SEL caters to a wide range of consumers seeking a balance between style, technology, and practicality. Primarily aimed at families and young professionals, this SUV appeals to those who value spaciousness without sacrificing a modern aesthetic. People who prioritize safety, comfort, and advanced tech features among their vehicle options will find the Tiguan SEL particularly compelling. Additionally, environmentally conscious buyers may appreciate the Tiguan's efficient engine and helpful features that enhance the driving experience.

Positioning Against Competitors

Key Competitors

When looking at key competitors in the compact SUV segment, the Honda CR-V and the Toyota RAV4 emerge as formidable alternatives. Both models have established reputations for reliability and resale value. Notably, the Honda CR-V stands out for its roomy interiors and superior cargo space, while the Toyota RAV4 offers a robust selection of hybrid options appealing to green-minded consumers. These competition features make the CR-V and RAV4 popular choices among buyers who seek strong overall performance and functionality.

Comparative Strengths

The Tiguan SEL boasts several comparative strengths that set it apart in the SUV market. One of its defining characteristics is the upscale interior, filled with high-quality materials and intuitive layouts. This premium feel appeals to a demographic that appreciates both comfort and style. Moreover, the versatility of the cabin allows for an adaptable seating arrangement, which is appealing for families who frequently rearrange space for luggage or sports gear. Its tech features, such as the advanced infotainment system, provide users with seamless integration of their devices. This blend of sophistication and functionality makes the Tiguan SEL an attractive option for anyone in search of a midsize SUV.

Weaknesses

While the 2018 Tiguan SEL has many notable attributes, it also has some weaknesses that deserve consideration. One downside is its relative average fuel economy compared to the Toyota RAV4 and Honda CR-V, which leads the pack in that regard. Additionally, while the Tiguan's engine performance is solid, it may not match the sporty handling offered by some competitors, leaving enthusiasts wanting more on winding roads. Price may also play a crucial role; the Tiguan SEL can be positioned on the higher end of the compact SUV cost spectrum, which might deter budget-conscious buyers looking for basic features without frills.

The 2018 VW Tiguan SEL positions itself as a strong contender in the compact SUV market, boasting a blend of luxury, technology, and practicality that appeals to a discerning audience.

In summary, the Tiguan SEL's standing against notable competitors reveals both advantages and challenges. While it shines in areas like interior comfort and advanced technology, potential buyers must weigh these attributes against its fuel efficiency and price when considering their options. Understanding these dynamics allows consumers not just to explore the Tiguan, but also to appreciate the broader context in which it exists.

Consumer Feedback and Reviews

Consumer feedback and reviews play a pivotal role in understanding the real-world performance and acceptance of the 2018 Volkswagen Tiguan SEL. This section aims to distill the experiences of everyday drivers and professional reviewers alike, providing a holistic view of the vehicle in question. By tapping into the collective voices of users and experts, potential buyers can unearth insights that statistics and specifications alone cannot convey.

User Experiences

Positive Feedback

One standout aspect of positive feedback surrounding the 2018 VW Tiguan SEL is the noticeable comfort it offers. The spacious interior coupled with plush seating has garnered praise from many users. Folks often mention how long road trips feel a lot less daunting when ensconced in the Tiguan's roomy cabin. The driver-assist technologies are another shining point, as many have found them to provide a safer experience without being intrusive.

A key characteristic that repeatedly pops up in user reviews is the intuitive infotainment system, known for its sleek touchscreen interface that many find easy to navigate. The integration of Apple CarPlay and Android Auto is also frequently lauded, allowing tech-savvy drivers to stay connected seamlessly. For many buyers, this feature transforms the driving experience into something enjoyable, rather than just a necessity.

"Driving the Tiguan is like bringing your living room on the road. It’s just cozy and tech-savvy!"
– Happy Tiguan Owner

Common Complaints

While the majority of user experiences lean towards the favorable side, there are some common complaints worth noting. One frequent nugget of criticism lies in the vehicle's turbo engine, which some find to lack the punch expected from an SUV of this caliber. Though it provides adequate power for everyday drives, enthusiasts searching for a sportier edge might feel a tad disappointed.

Another aspect that crops up often in reviews is the compact size of the third-row seating. Many families have noted that while it’s great to have the extra seating option, the space can be a squeeze for older children or adults.

A common remark is that it's more suited as an occasional use seating, rather than daily accommodations for a family of five or six.

Expert Reviews

Notable Opinions

Expert reviews provide a more analytical perspective, reinforcing or challenging general sentiments found in user feedback. Many automotive reviewers commend the Tiguan for its high-quality materials and overall craftsmanship within the cabin. The upscale feel of the interior, along with sound insulation that quiets the ride, has caught the attention of numerous auto experts.

These professionals often highlight that when you consider the Tiguan's segment, it delivers an experience that feels premium without necessarily carrying a luxury price tag. The performance in various driving conditions, like rain or snow, is also frequently identified as a strong point, showcasing the Tiguan’s versatility.

Ratings and Scores

When it comes to ratings and scores, the 2018 VW Tiguan SEL often receives commendable marks across various platforms. It tends to land in the favorable ranges among compact SUVs, particularly for its safety ratings. This vehicle has performed well in crash tests, marking it an admirable option for those who prioritize safety.

The scores from platforms like J.D. Power and Consumer Reports often reflect solid feedback, emphasizing the vehicle’s reliability and customer satisfaction. Such ratings are beneficial for buyers looking for reassurance that they are investing in a dependable vehicle. They also serve as a benchmark for comparison with rivals within the compact SUV arena, guiding consumers towards informed decisions.

In summary, while consumer insight and expert evaluations bring forth a multitude of perspectives, the 2018 Volkswagen Tiguan SEL holds its own in a competitive market. Its combination of comfort, technology, and safety positions it favorably among both users and experts alike.

Finale and Final Thoughts

The conclusion of our exploration into the 2018 Volkswagen Tiguan SEL serves as a critical juncture. It not only encapsulates the essence of our discussions but also contextualizes the vehicle within the broader automotive landscape. As we unpack the findings, we see that the Tiguan SEL represents more than just a vehicle; it embodies a blend of performance, comfort, and cutting-edge technology designed to cater to the modern driver.

Summary of Key Points

Design and Comfort: The Tiguan SEL’s exterior is both dynamic and refined, with features that appeal to both aesthetics and functionality. The interior is spacious and well-appointed, offering premium materials and innovative layouts to elevate the overall driving experience.
Performance Metrics: With its robust engine options and agile handling, this model ensures that driving isn't just a necessity but a pleasure. The fuel efficiency also positions the vehicle favorably for eco-conscious buyers, making it an enticing option for families and individuals alike.
Technological Advancements: Its infotainment and safety technologies stand out for their intuitive usability and effectiveness. Each feature is designed keeping the user experience in mind, making it easier to stay connected while maintaining safety on the road.
Market Insight: The Tiguan SEL competes well against its peers, providing a unique balance of luxury and practicality. Insight from user reviews and expert ratings illustrates its value, cementing its position in a fiercely competitive market.

Future Prospects for the Tiguan

Looking ahead, the future prospects for the Tiguan are quite promising. With an increased emphasis on efficiency and sustainability in the automotive industry, Volkswagen may further innovate to enhance its hybrid and electric offerings. The demand for compact SUVs continues to grow, and the Tiguan’s ability to adapt to consumer preferences could solidify its relevance in the evolving market.

Moreover, consumer trends indicate a pivot towards more tech-savvy and safety-conscious vehicles. If Volkswagen capitalizes on these trends, addressing any noted consumer complaints while building on its strengths, it could not only maintain but also increase its market share.